British American Tabaco: Vuse

Agency: Landor & Fitch

A major client at Landor & Fitch, I worked on several product lines, designing labels, packaging, and animation.

Prismatic Series

I worked extensively with Vuse and the team at Landor to create new product identity for the Primsatic series of products. While I work with Landor for a full release to show the designs in context, here are the hero element renders that the packaging is built around.

Sensa Series

Leveraging Houdini’s PDG system for rapid procedural production, I worked on this first set of renders for the Sensa Series. That includes modeling in addition to shaders and lookdev.

Alto Series Core

Refreshing the Alto series of Vuse products, here is a series of product variants without their backgrounds. These would be applied to packaging and on marketplaces.